However, historians have cast doubt on this theory. It's origins are still a bit mysterious. There are several theories that have been put forth, but none of them can claim to be the definitive explanation. Those who believe this theory claim that sailors, angry about the ban, began to call coffee a “cup of joe" in protest. August 17, 2010, radan, Leave a comment. Unlike “java,” which refers to a specific coffee-growing region, the origins of “cup of joe” are unknown.The term first started appearing in print in the 1930s, with the first occurrence of it in a book coming in 1936. That is why many feel that it has to do with a common name that was used for the beverage at the time, Jamoke (a combination of mocha and java). Josephus Daniels (1862–1948) was appointed Secretary of the U.S. Navy by President Woodrow Wilson in 1913.Among his numerous reforms of the Navy was the abolition of the officers’ wine mess. Why, though, is this drink referred to as ‘a cup of joe’? Over time, it is thought that the more complex name of Jamoke may have been shortened into Joe. I literally thought a person was inside a coffee cup and his name was Joe. Why is Coffee called Joe? The Origin Of a ‘Cup of Joe’ After waking up in the morning, millions of people choose to drink a hot (or cold) cup of coffee. From that time on the strongest (and apparently therefore the drink of choice) on board navy ships was coffee. It was dubbed 'a cup of Joe' after the secretary. A “cup of joe,” is one of coffee’s most common nicknames — and one of it’s most puzzling. However, there are a few theories. Snopes considers this is unlikely because it says there is no attestation of the phrase "cup of joe" until 1930, 16 years after the 1914 order banning the wine mess. Why coffee is called “joe” ... Say hello to Josephus Daniels, former secretary of the US Navy and namesake of the proverbial cup of joe. For starters, alcohol was not widely available on Navy ships prior to the ban, so the ban would've had very little, if any, practical effect. There is a third theory that it may be called a Cup of Joe because it was the drink of the common man. 'A cup of Joe' also refers to the GIs' favourite drink. Well, the origin of this phrase is uncertain. Why is coffee called a cup of Joe? During World War II the US defence workers were supplied with as much coffee as they … Confusingly, some other sources consider the Daniels derivation unlikely for the opposite reason: they say "cup of joe" predates the order. Joe is, of course, short for Joseph. Being an avid coffee drinker for quite a few years now, I often wondered why the term ‘Joe, was used to describe a hot cup of coffee. Why is Coffee called Joe? Indeed, how did coffee get this nickname? 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